Character Sketches
Within user base
1. Lily, female, 23, junior social media editor, living in New York City, addicted to social network Apps.
2. Tom, male, 27, freelance photographer, living in New York City, used to read daily news and make comments on social network Apps every morning.
Out of user base
1. Mary, female, 38, stay-at-home mom, living in NYC, enjoying going to museums and galleries for art exhibitions.
2. Sam, male, 50, literature professor at college, living in NYC, interested in political events.
Scenarios
How did they find it?
What they were doing when they found it?
How did they encountered it?
How did they use or experience it?
What happened afterwards?
Lily: She found the information of the DT pop-up show in her Instagram feeds, she got interested by the visual effect of this project’s poster. She then went to the show on Sunday, successfully found the project she wanted to see, and experienced it. She went into the dark room, watching the texts on the wall generating, changing, breaking and disappearing. She realized it is a reflection of her everyday experience with information.
Mary: She saw a poster of the project when she was searching for latest exhibitions online. Then she found the thesis show at Parsons seemed compelling. When she was wandering around at the show, she was attracted by the visual effect of this dark room. She went into the room, staring at the project and trying to find the idea behind it. She read through the introduction card and saw the slides about the process behind the screen, then got the idea of the designer.
Community of Practice
Criteria of success
Clear idea transformation (idea behind visual effects)
Understandable (Where did the data come from? What is triggering transformation?)
Related to real life experience
Spark thoughts