FILTR IS MADE FOR YOU,
BY YOU.
Here you can chose, by simply saying yes or no, what is going to be around you, in your phone.
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Download this app, take a few pictures contrasting what you like or not in your surrounding, and it will naturally appears in your feed what else you would like to see. With Filtr you can be immerse in a world with people who you would really like to meet, showing what you would love to do, but just don’t know yet. It will let you know.
Filter your influences in you everyday life by just clicking in a button, and watch the world around you becoming completely your own. And more than that, it also gives you the opportunity of connect with people who thinks the same as you.
Welcome to your bubble.
“Not everything is black and white” — but what if it was?
Based on our prompt, “black and white” in the context of “the future of work,” we thought about black and white not in a visual sense, but on a metaphorical level. Black and white is a phrase we use to describe understanding complex issues; that, in reality, not everything is black and white — they’re not exactly this or exactly that — they’re shades of grey.
But in today’s polarizing political and social climate, we are beginning to lose those shades of grey. This is due to external forces, such as propaganda-peddling news sources such as Fox News, but also our own desire to seek out others who reinforce our understanding (or how we want to understand) the world. This creates an echo chamber, or a situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system.
Media content is already so heavily curated for the user. For instance, on Pinterest, you are prompted to select categories of interest that then generate “pins” that it assumes you would like. We applied and extrapolated the concepts of echo chambers, curation and absolutism applied it to people and social media. What arose from that is Filtr, a critical social media app.
Filtr is a social media system in which you like or dislike specific things which can be seemingly arbitrary (a cup/sign/etc) or more obviously meaningful (Donald trump / moral / political beliefs) and it creates a social media sphere for you full of people who are curated to your personal opinions — ranging from the type of food you like, your personal style to your political beliefs.
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Filtr generates your own specially curated information and opinion bubble, so you don’t have to go through the arduous process of figuring out whether or not the person you follow actually aligns with your belief system. Filtr reduces your opinions and beliefs to a binary system (yes or no, I like this or I don’t like this, I agree or I disagree) and then also reduces your relationships to other people to a binary.
Group 5: Bohan, Carolina, Iris, Maddy, Neil
Special thanks to Brad MacDonald